{"id":975,"date":"2021-04-17T07:25:19","date_gmt":"2021-04-17T07:25:19","guid":{"rendered":"https:\/\/karinalopez.mx\/about\/"},"modified":"2026-02-21T21:33:58","modified_gmt":"2026-02-21T21:33:58","slug":"about","status":"publish","type":"page","link":"https:\/\/karinalopez.mx\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"

\n\t\t\t\tMy Journey\n\t\t\t<\/h1>\n\t

\n\t\t\t\tEvery step, a lesson in strategy.\n\t\t\t<\/h2>\n\t\t\t\t\"kl-sitio-about-header2026\"\n\tHe dedicado m\u00e1s de 25 a\u00f1os a trabajar con empresas y emprendedores que buscan convertir sus ideas en algo real, claro, estructurado y con potencial de crecimiento.\nA lo largo de mi carrera he participado en proyectos de marketing, desarrollo de negocios y consultor\u00eda en sectores como alimentos y bebidas, consumo, deportes, educaci\u00f3n, energ\u00eda y salud. He tenido la oportunidad de liderar equipos de m\u00e1s de 200 personas y desarrollar m\u00e1s de 1,200 proyectos, colaborando tanto con empresas globales como FEMSA y Maurten, como con emprendedores que est\u00e1n construyendo y escalando sus marcas, entre ellos Antonio Arg\u00fcelles y Marcela Novau.\nCon el tiempo, entend\u00ed que el reto no es solo ejecutar mejor, sino tener claridad. Por eso, mi trabajo se centra en ayudar a ordenar ideas, definir prioridades y construir estrategias que realmente puedan sostener el crecimiento en el tiempo.\n\tHe trabajado con empresas y l\u00edderes en M\u00e9xico, Latinoam\u00e9rica, Estados Unidos y otros mercados, pero es desde M\u00e9xico donde he construido la mayor parte de mi experiencia, entendiendo de cerca los retos reales de crecer un negocio en este contexto.\nHoy dedico parte de mi tiempo a la mentor\u00eda 1:1 y al desarrollo de estrategias para empresas que buscan crecer con intenci\u00f3n y direcci\u00f3n.\nVivo en M\u00e9xico, donde fund\u00e9 Quali Consulting y desarroll\u00e9 mi marca personal Marketing with Karina. Fuera del trabajo, disfruto aprender, hacer ejercicio y viajar.\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tVisit my LinkedIn profile!\n\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tVisit my agency\u2019s website: Quali\n\t\t<\/a>\n\t
\n\t\t\t\tC L I E N T S\n\t\t\t<\/h6>\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"\"\n\t\t\t\t\"karina_lopez-sobre_mi-2025\"\n\t

\n\t\t\t\tMy goal is to be your strategic partner to drive your growth, providing you with solid support based on methodology, structure, analysis, and creativity.\n\t\t\t<\/h3>\n\t

Hace cuatro a\u00f1os descubr\u00ed en el senderismo una forma de reconectar conmigo misma y con la naturaleza. De esa experiencia naci\u00f3 mi iniciativa “Deja solo Huellas”, un movimiento que inspira a cuidar el medio ambiente a trav\u00e9s de acciones simples: tomar solo memorias, dejar solo huellas y preservar cada espacio natural como si fuera \u00fanico.<\/p>\n

In search of new paths, this year I walked the Camino de Santiago, an experience that transformed my understanding of strategy, growth, and life itself. I learned that every step, no matter how small, can take you far when taken with intention.<\/p>\n

Most likely, what you are going through today or trying to achieve in your business is already history on my Path.<\/p>\n

Por eso cre\u00e9 la conferencia “Silencio, Pasos y Estrategia”, un espacio donde convierto las lecciones del senderismo y del Camino de Santiago en aprendizajes pr\u00e1cticos para negocios que buscan crecer con prop\u00f3sito.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\tFollow us on Instagram!\n\t\t<\/a>\n\t

\n\t\t\t\tShare your ideas and concerns.
Book an appointment. \n\t\t\t<\/h2>\n\t

It all begins with an idea. Maybe you want to design a marketing plan to launch a new product or service, or you need a marketing strategy to grow in a new market, or your sales are decreasing and you need help. Whatever it is, we can have a conversation in order to understand your needs.<\/p>\n\t\t\t\n\t\t\t\t\t\t\tSchedule a Discovery Call\n\t\t<\/a>","protected":false},"excerpt":{"rendered":"

Mi recorrido Cada paso, una lecci\u00f3n de estrategia He dedicado m\u00e1s de 25 a\u00f1os a trabajar con empresas y emprendedores que buscan convertir sus ideas en algo real, claro, estructurado y con potencial de crecimiento. A lo largo de mi carrera he participado en proyectos de marketing, desarrollo de negocios y consultor\u00eda en sectores como […]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-975","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout - Karina L\u00f3pez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karinalopez.mx\/en\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Karina L\u00f3pez\" \/>\n<meta property=\"og:description\" content=\"Mi recorrido Cada paso, una lecci\u00f3n de estrategia He dedicado m\u00e1s de 25 a\u00f1os a trabajar con empresas y emprendedores que buscan convertir sus ideas en algo real, claro, estructurado y con potencial de crecimiento. 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