{"id":3541,"date":"2025-08-19T08:31:00","date_gmt":"2025-08-19T08:31:00","guid":{"rendered":"https:\/\/karinalopez.mx\/?p=3541"},"modified":"2025-08-19T16:38:32","modified_gmt":"2025-08-19T16:38:32","slug":"como-participar-en-el-top-20","status":"publish","type":"post","link":"https:\/\/karinalopez.mx\/en\/como-participar-en-el-top-20\/","title":{"rendered":"C\u00f3mo participar en el Top 20%"},"content":{"rendered":"<div class=\"wp-block-post-date\"><time datetime=\"2025-08-19T08:31:00+00:00\">August 19, 2025<\/time><\/div>\n\n\n<p class=\"has-large-font-size\"><strong>Estrategia y Marketing<\/strong><\/p>\n\n\n\n<p>Estamos por empezar el \u00faltimo cuatrimestre del a\u00f1o y se conjugan dos prioridades:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li>Terminar lo mejor posible el a\u00f1o 2025<\/li>\n\n\n\n<li>Preparar la planeaci\u00f3n 2026<\/li>\n<\/ol>\n\n\n\n<p>Sin embargo, hay que considerar que en un entorno de <strong>alta complejidad e incertidumbre<\/strong>, como el actual, las decisiones empresariales no deben posponerse. De acuerdo con <strong>McKinsey (2025)<\/strong>, \u201cvivimos en una econom\u00eda <em>winner-take-all<\/em>, donde solo una minor\u00eda de empresas \u2014aproximadamente el 20%\u2014 concentra la mayor parte de las ganancias econ\u00f3micas\u201d, por tanto:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li>La planeaci\u00f3n se vuelve un requisito impostergable para sobrevivir y crecer.<\/li>\n\n\n\n<li>Permite dise\u00f1ar acciones orquestadas que no trabajan hacia el logro de objetivos, sino de forma orquestada.<\/li>\n\n\n\n<li>Permite contar con una ejecuci\u00f3n ordenada.<\/li>\n<\/ol>\n\n\n\n<p>Adem\u00e1s, seg\u00fan un informe reciente de <strong>Gartner (2025)<\/strong>, las empresas con estrategias de marketing B2B bien definidas y enfocadas en experiencia del cliente obtienen un <strong>20-30% m\u00e1s de crecimiento en ingresos<\/strong> y un <strong>15-20% de mayor retenci\u00f3n de clientes<\/strong>. Esta evidencia subraya que dise\u00f1ar y ejecutar una <strong>estrategia s\u00f3lida<\/strong> es el factor determinante para el \u00e9xito.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00bfPor d\u00f3nde empezar? Auto-Diagn\u00f3stico detallado<\/strong><\/p>\n\n\n\n<p>Una estrategia robusta debe pasar ciertas pruebas clave que te ayudar\u00e1n a evaluar su solidez y efectividad:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li>\u00bfCu\u00e1l es tu visi\u00f3n a largo plazo y c\u00f3mo se conecta con la misi\u00f3n de tu empresa? Tener claridad de direcci\u00f3n evita decisiones improvisadas y dispersas.<\/li>\n\n\n\n<li>\u00bfTu propuesta de valor est\u00e1 definida y comunicada claramente? Es la raz\u00f3n por la que tus clientes te eligen m\u00e1s all\u00e1 del precio.<\/li>\n\n\n\n<li>\u00bfC\u00f3mo defines y segmentas tu mercado objetivo? Una estrategia granular permite priorizar clientes de mayor retorno.<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es tu estrategia de posicionamiento frente a la competencia? Define c\u00f3mo quieres ser percibido y qu\u00e9 te hace distinto en tu mercado.<\/li>\n\n\n\n<li>\u00bfQu\u00e9 KPIs usas para medir el \u00e9xito de tu marketing? Las m\u00e9tricas deben estar alineadas con objetivos comerciales reales.<\/li>\n\n\n\n<li>\u00bfEl equipo de liderazgo en la empresa est\u00e1 convencido de que hay que tener una estrategia? Una estrategia solo funciona si el equipo directivo la respalda con decisi\u00f3n.<\/li>\n\n\n\n<li>\u00bfTu estrategia contempla distintos escenarios? Preparar distintos futuros posibles te permite adaptarte en el camino sin improvisar.Un primer paso es contar con un diagn\u00f3stico y mapa de necesidades real, para lo cual se puede utilizar la <strong>Matriz de Planeaci\u00f3n Estrat\u00e9gica y Marketing 2026<\/strong> que he desarrollado.<\/li>\n<\/ol>\n\n\n\n<p>Para aterrizar estas ideas en decisiones pr\u00e1cticas, la siguiente matriz que he desarrollado, plantea cuatro escenarios seg\u00fan el nivel de <strong>riesgo<\/strong> and <strong>exposici\u00f3n<\/strong> de cada organizaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQGs8AKLNFWALA\/article-inline_image-shrink_1000_1488\/B56Zi.rgzwHUAk-\/0\/1755545735475?e=1761177600&amp;v=beta&amp;t=bjNsTYw03AuEUA_Yh7ZgLdFVh7FLPxIttp1_inkMVWs\" alt=\"\"\/><\/figure>\n\n\n\n<p>\ud83d\udc49 Para los <strong>CMOs<\/strong>, esta matriz es una br\u00fajula, porque ayuda a identificar si es momento de sostener, optimizar, preparar o transformar su estrategia, asegurando siempre que la comunicaci\u00f3n y las campa\u00f1as sostengan la rentabilidad.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\ud83d\ude80<\/strong><strong> \u00bfQuieres dise\u00f1ar tu estrategia para 2026 con un sistema probado?<\/strong><\/p>\n\n\n\n<p>En septiembre inicia &#8220;<strong>B2B Marketing Growth Blueprint&#8221;<\/strong>, un programa online y en vivo donde aprender\u00e1s conmigo a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definir y evaluar tu situaci\u00f3n actual.<\/li>\n\n\n\n<li>Dise\u00f1ar una estrategia clara y accionable para tu negocio B2B.<\/li>\n\n\n\n<li>Aterrizar tus decisiones en un plan de acci\u00f3n con KPIs y foco en crecimiento.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd17 Conoce m\u00e1s e inscr\u00edbete aqu\u00ed: <a href=\"http:\/\/www.stan.store\/karinalopez\"><strong>www.stan.store\/karinalopez<\/strong><\/a><\/p>\n\n\n\n<p>\u00a1Te espero!<\/p>\n\n\n\n<p>Karina<\/p>","protected":false},"excerpt":{"rendered":"<p>Hay que considerar que en un entorno de alta complejidad e incertidumbre, como el actual, las decisiones empresariales no deben posponerse. De acuerdo con McKinsey (2025), \u201cvivimos en una econom\u00eda winner-take-all, donde solo una minor\u00eda de empresas \u2014aproximadamente el 20%\u2014 concentra la mayor parte de las ganancias econ\u00f3micas\u201d<\/p>","protected":false},"author":3,"featured_media":3543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo participar en el Top 20% - Karina L\u00f3pez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karinalopez.mx\/en\/como-participar-en-el-top-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo participar en el Top 20% - Karina L\u00f3pez\" \/>\n<meta property=\"og:description\" content=\"Hay que considerar que en un entorno de alta complejidad e incertidumbre, como el actual, las decisiones empresariales no deben posponerse. De acuerdo con McKinsey (2025), \u201cvivimos en una econom\u00eda winner-take-all, donde solo una minor\u00eda de empresas \u2014aproximadamente el 20%\u2014 concentra la mayor parte de las ganancias econ\u00f3micas\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karinalopez.mx\/en\/como-participar-en-el-top-20\/\" \/>\n<meta property=\"og:site_name\" content=\"Karina L\u00f3pez\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T08:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T16:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karina L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karina L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/\"},\"author\":{\"name\":\"Karina L\u00f3pez\",\"@id\":\"https:\/\/karinalopez.mx\/#\/schema\/person\/305b230f502afa34499a6733aaf8ad3d\"},\"headline\":\"C\u00f3mo participar en el Top 20%\",\"datePublished\":\"2025-08-19T08:31:00+00:00\",\"dateModified\":\"2025-08-19T16:38:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/\"},\"wordCount\":550,\"publisher\":{\"@id\":\"https:\/\/karinalopez.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png\",\"articleSection\":[\"Estrategia\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/\",\"url\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/\",\"name\":\"C\u00f3mo participar en el Top 20% - Karina L\u00f3pez\",\"isPartOf\":{\"@id\":\"https:\/\/karinalopez.mx\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png\",\"datePublished\":\"2025-08-19T08:31:00+00:00\",\"dateModified\":\"2025-08-19T16:38:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage\",\"url\":\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png\",\"contentUrl\":\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/karinalopez.mx\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo participar en el Top 20%\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/karinalopez.mx\/#website\",\"url\":\"https:\/\/karinalopez.mx\/\",\"name\":\"Karina L\u00f3pez\",\"description\":\"Consultor\u00eda, coaching y mentor\u00eda\",\"publisher\":{\"@id\":\"https:\/\/karinalopez.mx\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/karinalopez.mx\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/karinalopez.mx\/#organization\",\"name\":\"Karina L\u00f3pez\",\"url\":\"https:\/\/karinalopez.mx\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/karinalopez.mx\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2022\/07\/karina_lopez-logo__nuevo_menu_header.svg\",\"contentUrl\":\"https:\/\/karinalopez.mx\/wp-content\/uploads\/2022\/07\/karina_lopez-logo__nuevo_menu_header.svg\",\"caption\":\"Karina L\u00f3pez\"},\"image\":{\"@id\":\"https:\/\/karinalopez.mx\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/karinalopez.mx\/#\/schema\/person\/305b230f502afa34499a6733aaf8ad3d\",\"name\":\"Karina L\u00f3pez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/karinalopez.mx\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8f42ebe801c8235dd8add61bc13e3d6c390b7459943c716e40e366077f64b0b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8f42ebe801c8235dd8add61bc13e3d6c390b7459943c716e40e366077f64b0b2?s=96&d=mm&r=g\",\"caption\":\"Karina L\u00f3pez\"},\"url\":\"https:\/\/karinalopez.mx\/en\/author\/klopezhdz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo participar en el Top 20% - Karina L\u00f3pez","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/karinalopez.mx\/en\/como-participar-en-el-top-20\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo participar en el Top 20% - Karina L\u00f3pez","og_description":"Hay que considerar que en un entorno de alta complejidad e incertidumbre, como el actual, las decisiones empresariales no deben posponerse. De acuerdo con McKinsey (2025), \u201cvivimos en una econom\u00eda winner-take-all, donde solo una minor\u00eda de empresas \u2014aproximadamente el 20%\u2014 concentra la mayor parte de las ganancias econ\u00f3micas\u201d","og_url":"https:\/\/karinalopez.mx\/en\/como-participar-en-el-top-20\/","og_site_name":"Karina L\u00f3pez","article_published_time":"2025-08-19T08:31:00+00:00","article_modified_time":"2025-08-19T16:38:32+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png","type":"image\/png"}],"author":"Karina L\u00f3pez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karina L\u00f3pez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#article","isPartOf":{"@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/"},"author":{"name":"Karina L\u00f3pez","@id":"https:\/\/karinalopez.mx\/#\/schema\/person\/305b230f502afa34499a6733aaf8ad3d"},"headline":"C\u00f3mo participar en el Top 20%","datePublished":"2025-08-19T08:31:00+00:00","dateModified":"2025-08-19T16:38:32+00:00","mainEntityOfPage":{"@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/"},"wordCount":550,"publisher":{"@id":"https:\/\/karinalopez.mx\/#organization"},"image":{"@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage"},"thumbnailUrl":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png","articleSection":["Estrategia"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/","url":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/","name":"C\u00f3mo participar en el Top 20% - Karina L\u00f3pez","isPartOf":{"@id":"https:\/\/karinalopez.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage"},"image":{"@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage"},"thumbnailUrl":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png","datePublished":"2025-08-19T08:31:00+00:00","dateModified":"2025-08-19T16:38:32+00:00","breadcrumb":{"@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#primaryimage","url":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png","contentUrl":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/karinalopez.mx\/como-participar-en-el-top-20\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/karinalopez.mx\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo participar en el Top 20%"}]},{"@type":"WebSite","@id":"https:\/\/karinalopez.mx\/#website","url":"https:\/\/karinalopez.mx\/","name":"Karina L\u00f3pez","description":"Consultor\u00eda, coaching y mentor\u00eda","publisher":{"@id":"https:\/\/karinalopez.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/karinalopez.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/karinalopez.mx\/#organization","name":"Karina L\u00f3pez","url":"https:\/\/karinalopez.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/karinalopez.mx\/#\/schema\/logo\/image\/","url":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2022\/07\/karina_lopez-logo__nuevo_menu_header.svg","contentUrl":"https:\/\/karinalopez.mx\/wp-content\/uploads\/2022\/07\/karina_lopez-logo__nuevo_menu_header.svg","caption":"Karina L\u00f3pez"},"image":{"@id":"https:\/\/karinalopez.mx\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/karinalopez.mx\/#\/schema\/person\/305b230f502afa34499a6733aaf8ad3d","name":"Karina L\u00f3pez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/karinalopez.mx\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8f42ebe801c8235dd8add61bc13e3d6c390b7459943c716e40e366077f64b0b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8f42ebe801c8235dd8add61bc13e3d6c390b7459943c716e40e366077f64b0b2?s=96&d=mm&r=g","caption":"Karina L\u00f3pez"},"url":"https:\/\/karinalopez.mx\/en\/author\/klopezhdz\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png",1280,720,false],"thumbnail":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada-150x150.png",150,150,true],"medium":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada-300x169.png",300,169,true],"medium_large":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada-768x432.png",768,432,true],"large":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada-1024x576.png",1024,576,true],"1536x1536":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png",1280,720,false],"2048x2048":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada.png",1280,720,false],"trp-custom-language-flag":["https:\/\/karinalopez.mx\/wp-content\/uploads\/2025\/08\/20250819-Portada-18x10.png",18,10,true]},"uagb_author_info":{"display_name":"Karina L\u00f3pez","author_link":"https:\/\/karinalopez.mx\/en\/author\/klopezhdz\/"},"uagb_comment_info":0,"uagb_excerpt":"Hay que considerar que en un entorno de alta complejidad e incertidumbre, como el actual, las decisiones empresariales no deben posponerse. De acuerdo con McKinsey (2025), \u201cvivimos en una econom\u00eda winner-take-all, donde solo una minor\u00eda de empresas \u2014aproximadamente el 20%\u2014 concentra la mayor parte de las ganancias econ\u00f3micas\u201d","_links":{"self":[{"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/posts\/3541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/comments?post=3541"}],"version-history":[{"count":3,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/posts\/3541\/revisions"}],"predecessor-version":[{"id":3546,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/posts\/3541\/revisions\/3546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/media\/3543"}],"wp:attachment":[{"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/media?parent=3541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/categories?post=3541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karinalopez.mx\/en\/wp-json\/wp\/v2\/tags?post=3541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}