My Journey
Every step, a lesson in strategy.
I have dedicated over 25 years to working with companies and entrepreneurs looking to transform their ideas into something tangible, clear, structured, and primed for growth.
Throughout my career, I have spearheaded projects in marketing, business development, and consulting across sectors such as Food & Beverage, Consumer Goods, Sports, Education, Energy, and Healthcare. I have had the opportunity to lead teams of over 200 people and develop more than 1,200 projects, collaborating with global powerhouses like FEMSA and Maurten, as well as visionary entrepreneurs building and scaling their brands, such as Antonio Argüelles and Marcela Novau.
Over time, I realized the challenge isn't just about better execution—it's about achieving clarity. That’s why my work focuses on helping leaders organize ideas, define priorities, and build strategies that can truly sustain growth over time.
I have worked with companies and leaders across Mexico, Latin America, the United States, and other global markets. However, it is in Mexico where I have built the core of my expertise, gaining a deep understanding of the real-world challenges involved in growing a business within this context.
Today, I devote part of my time to 1:1 Mentorship and developing strategies for companies seeking to grow with intention and direction.
I am based in Mexico, where I founded Quali Consulting and developed my personal brand, Marketing with Karina. Outside of work, I am passionate about lifelong learning, fitness, and travel.
C L I E N T S
My goal is to be your strategic partner to drive your growth, providing you with solid support based on methodology, structure, analysis, and creativity.
Hiking: My Passion.
Mountains: My Purpose.
Hiking:
Mi pasión.
El Camino:
Mi propósito.
Four years ago, I discovered hiking as a way to reconnect with myself and nature. From that experience, my "Leave Only Footprints" initiative was born, a movement that inspires environmental care through simple actions: take only memories, leave only footprints, and preserve every natural space as if it were unique.
In search of new paths, this year I walked the Camino de Santiago, an experience that transformed my understanding of strategy, growth, and life itself. I learned that every step, no matter how small, can take you far when taken with intention.
Most likely, what you are going through today or trying to achieve in your business is already history on my Path.
That's why I created the conference "Silence, Steps, and Strategy," a space where I transform the lessons of hiking and the Camino de Santiago into practical learning for businesses seeking purposeful growth.
Share your ideas and concerns.
Book an appointment.
It all begins with an idea. Maybe you want to design a marketing plan to launch a new product or service, or you need a marketing strategy to grow in a new market, or your sales are decreasing and you need help. Whatever it is, we can have a conversation in order to understand your needs.
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