My Services

We all need help to realize what we want the most.

To navigate the changing business environment, strategic planning and marketing strategies are essential. This allows businesses to adapt to market conditions quickly and efficiently, providing a well-defined course for the company to follow.

Whether you already have a marketing strategy that needs review or you're starting a new business, I can assist you in designing the right strategy to achieve your growth goals.

My Services


Strategic Planning

In an ever-changing business environment, I provide you with the essential tools to develop a business plan for starting or expanding in the market. This will give you a clear path for the upcoming year, enabling you to make informed decisions, allocate resources, and create a marketing plan.


Marketing Strategies

After understanding and comprehending your needs, I will work with you to create a comprehensive plan that outlines the path for your company or brand to achieve your business and marketing goals. This strategic plan will serve as a roadmap for implementing strategies, activities, and tactics over the next year.


Personal Branding

Your personal brand is your unique identity in the professional world. It's how you present yourself, your experience, and your values to the world. My personal branding strategy services are tailored to help you cultivate a powerful and authentic personal brand that sets you apart in today's competitive landscape.



Through weekly individual sessions, I work with you on a personalized basis to design goals and make progress on each of them. Together, we analyze your challenges and areas of opportunity, tailoring each session to your specific needs. Whether you're looking to revitalize your brand, achieve your business goals, clear your mind, and make decisions to move forward, I'm here to assist you.

Topics I Discuss



Where do you see yourself in 3 to 5 years from now?


Marketing Strategy:

Objectives, 4Ps, and strategy design.


Communication Strategy:

Core message, communication pillars, key audiences.



Business goals, funnel design, KPIs.



Are the goals realistic, what to do to achieve them, requirements?


Personal Branding:

What makes your brand unique, attributes, competitors, branding?


Digital Marketing:

What channels do you have, which ones do you master, what are your skills, which ones are best for your brand?



Individual needs, plans and projects, how can I support you.


What My Clients Are Saying

"In the 25 years that I have known and worked with Karina and the Quali team, there has been a constant learning, collaboration, and above all, courage to propose and execute cutting-edge projects that yield results. They are a committed, responsible, and visionary team."

Carolina Alvear

Corporate Communications Director

"Karina redesigned the corporate image and naming of DACOVA at a stage in which our company was assessing the direction of growth. In addition, she made us see the approach to sales and advertising that we were lacking to scale to where we wanted."

Enrique Salas


Let’s connect.
Book an appointment.

It all begins with an idea. Maybe you want to design a marketing plan to launch a new product or service, or you need a marketing strategy to grow in a new market, or your sales are decreasing and you need help. Whatever it is, we can have a conversation in order to understand your needs.