COURSE
Business and Marketing Strategy
From Idea to Launch
START: MARCH 24, 2025
LIMITED SPOTS
Learn how to design your Business and Marketing Strategy, whether to launch a new brand or boost the growth of an existing one, with the support of artificial intelligence tools to maximize your success.
Course program
The Program includes:
- An individual interview prior to the start of the course to get to know the participants, their goals, and their challenges.
- 10 online class sessions in real time.
- 1 group Questions and Answers (Q&A) session.
- 2 1-on-1 Coaching sessions.
- Workbook to design your Business and Marketing Plan.
- Support material for each class.
- Recording of sessions for your consultation, in case you cannot attend.
Main benefits
Turn your idea into a viable business model
Turn your initial idea into a solid business plan, ready to enter or grow in the market with a clear and effective strategy.
Investigación del Mercado
Learn different methodologies and tools to analyze the market and its trends, understand customer needs, identify profitable opportunities, and strategically segment the market.
Create a Product that Connects with Your Target Audience
Aprende a diseñar y posicionar tu producto de manera efectiva para satisfacer las demandas de los clientes y destacar en el mercado.
Build a Strong and Memorable Brand with a Digital Presence
Develop a powerful and coherent brand identity that resonates in the digital environment, differentiates you from the competition, and creates a lasting connection with your audience.
Define clear business and marketing objectives
Set measurable and specific goals that align with your business vision and promote sustained business growth.
Design your Pricing Strategies
Explore pricing models that maximize profitability while meeting your customers' expectations.
Acquire Customers Effectively and Efficiently
Learn different strategies to attract and convert loyal customers, optimizing the acquisition process to grow your customer base and ensure a positive return on investment.
Your Digital Ecosystem
Create a digital ecosystem that effectively responds to your market, brand, or product needs. Optimize your channels, develop SEO content, and learn how to improve your engagement.
Improve the Customer Journey to Increase Retention
Design a customer journey that creates seamless and consistent experiences, increasing customer satisfaction and loyalty at every touchpoint.
Leverage Omnichannel Strategies for Greater Coverage
Implement an omnichannel approach to deliver an integrated and consistent brand experience across all channels, ensuring positive and consistent interactions with your customers.
Develop a Successful Plan for Your Go-To-Market
Create an annual work plan that ensures successful market execution and sustained growth in your industry.
TESTIMONIALS
What My Clients Are Saying
"A super comprehensive and dynamic course, it gave me a very broad perspective that I hadn't seen in other programs. Additionally, the Q&A and 1:1 coaching sessions were extremely helpful in answering my company's specific questions and customizing my marketing plan. Upon completion, I walked away with my perfectly structured 2025 marketing plan. I highly recommend it!"
Mayra MartÍnez Lozano
Co-fundador en Kitchen Nation
"I had the opportunity to attend Karina's Digital Marketing diploma course, and I greatly value the knowledge she shared with us. Her experience in the field was evident through the practical examples and real-life cases she presented, which significantly enriched the course content.
Karina demonstrated a solid grasp of current digital marketing tools and strategies, and her explanations of trends and best practices were very helpful in understanding how to apply these concepts in a professional setting.
I recommend Karina for her expertise in digital marketing and her willingness to share her knowledge, always seeking to add value to the participants.
Valeria Guzmán Mellado
Director of Continuing Education
""
Borja Pando
Chief Operations Officer at The White Room Co.
"".
Diana Paola Cruz P
CEO & Founder | Luxury Experience Designer
"I had the pleasure of working with Karina on two projects for two companies with different lines of business, but where Karina's expertise in marketing and communications was undoubtedly instrumental in their success. Karina demonstrated not only an exceptional combination of creativity, but also direction, strategic vision, and analytical skills.
Karina has a keen ability to deeply understand client needs and translate them into effective strategies that strengthen long-term relationships.
I highly recommend her as a consultant."
Sofia Teresa Delgadillo Diaz
Foreign Investment Attraction Specialist
""
Aleida García
Head of Marketing | Branding | Digital Marketing
"As CEO and founder of Nueva Escuela Tecnológica, a system of seven high schools in the metropolitan area of Mexico City that provide low-cost private education, I first met Karina 15 years ago when I hired her as a marketing consultant for my then start up. Karina managed the development and implementation of a student recruitment system. After initially registering approximately 35,000 students, she succeeded in annually enrolling 1,500 on average. Additionally, she was in charge of our marketing and advertising campaigns.
Four years ago, when I decided to give up my responsibility as CEO, I asked her to take my place. She currently reports to the Board of Directors and leads the entire organization, which boasts approximately 4,000 students, 240 teachers, and annual sales of 100 million Mexican pesos."
Antonio Argüelles
Socio fundador en 7 mares consultores
"I've known Karina for over 20 years. I had the opportunity to work with her as her client on a launch campaign for a new university, with very ambitious enrollment goals and a very short execution time, with spectacular results.
During that time, I confirmed that Karina is a highly professional, creative, and highly capable strategist. I can attest firsthand to her experience in designing and executing marketing campaigns in the higher education industry. I would like to highlight, on a personal note, that having hired more than 10 national and international consulting firms, Karina and her team were among the very few with real experience in higher education.
I've always been drawn to her ability to stay up-to-date, which, combined with her experience from working for dozens of national and international companies, makes Karina one of the most effective consultants in the field of marketing.
The company he leads has highly qualified personnel and offers excellent service, a reflection of his leadership and dedication.
I recommend Karina and her team of consultants without reservation."
César Barraza
Rector
Sign up today!
Start: March 24, 2025
Duration: Marzo - Junio 2025
Modality: Online.
Course investment: MXN $45,000
Includes 2 participants per company carrying out the same project and attending the same coaching sessions.
Opciones de pago:
1. Cash payment: MXN $38,250
2. Payment in installments:
- Inscripción: MXN $15,000
- 2o Pago: 10 de Abril 2025: MXN $ 15,000
- 3rd Payment: May 10, 2025: MXN $15,000
Todos los precios incluyen el 16% de Impuesto al Valor Agregado. Una vez realizado un pago te enviaremos información para el trámite de facturas.
INSTRUCTOR
Karina Lopez
Business and Marketing Consultant
Hello! I'm Karina López, a business and marketing consultant with over 20 years of international experience in two countries and collaborations in several Latin American countries. I'm the founder and director of Quali, an agency where I lead a team of experts dedicated to transforming businesses and maximizing their growth.
Throughout my career, I've helped companies and entrepreneurs develop profitable and sustainable strategies, guiding them to achieve remarkable results in less time. My approach is based on empowering my clients by sharing my knowledge and experience, which allows them to make strategic decisions more efficiently.
With the knowledge you've gained, you'll have a solid plan to launch or grow your business in the market, avoiding improvisation in the process. This will allow you to save time and resources by focusing on strategic actions that maximize your results from the start.
Quali Estrategias Corporativas SC
Avenida Ricardo Margaín 440 Interior 604 | Colonia Valle del Campestre CP.66265 | San Pedro Garza García
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